Getting involved in your local community is one of the most effective ways to build trust, create meaningful connections, and let people know about your services as a knowledgeable and dependable Affordable Care Act (ACA) insurance agent.
Not sure how to begin? Use the following tips to jumpstart your under-65 health insurance marketing success and start growing your client base today.
Social Media Marketing for ACA Agents
In today’s digital world, social media is one of the most powerful tools available to agents for building their brand, connecting with clients, and expanding their reach. Establishing a presence across multiple platforms allows you to engage with a wider audience and showcase your expertise.
Recommended Platforms for Insurance Agents
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Facebook
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Instagram
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YouTube
Lately, many agents and small businesses have also found great success using TikTok to grow their audience and share helpful insights. With over 1.5 billion monthly active users, TikTok offers a unique opportunity to connect with potential clients through quick, easy-to-digest videos. Its built-in editing tools make it simple to create engaging content—even if you’re not a social media expert.
Reaching Your Under-65 Audience
Remember, your ACA audience is under age 65—and they’re online! More than five billion people (about 62% of the global population) use social media regularly, which means your next clients are already scrolling, watching, and engaging.
By developing a clear and consistent social media strategy, you can meet potential clients where they are, build trust through educational content, and generate a steady flow of leads from your community.
Event Marketing for ACA Agents
Your community is also your potential client base, which makes community engagement an essential part of growing your business as an independent ACA agent. One of the advantages of selling ACA plans is the flexibility surrounding how you can participate in and host events.
Event Marketing Ideas
Here are a few ways to connect with potential clients through local events:
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Host educational seminars to explain plan options, carrier benefits, and how ACA coverage works.
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Set up a booth at community fairs, health expos, or other public events to engage directly with attendees.
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Partner with local organizations like food banks, libraries, or nonprofits to meet residents who may need coverage.
Compliance Reminders
When engaging with the public, remember that agents:
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Cannot make eligibility determinations on behalf of clients.
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Must collect consumer consent before assisting anyone with an ACA application.
Use this opportunity to gather contact information and consent forms to build your lead list while staying compliant.
CMS offers a model consent form to simplify this process, but some states—such as Georgia—may have their own approved forms or specific requirements. Always confirm the proper procedures with your state Department of Insurance (DOI) before your event.
Build a Strong Brand Presence
One of the best ways to make a lasting impression as an independent agent is through bold, consistent branding. Developing a clear visual identity helps you stand out at community events, build client recognition, and establish credibility within your field.
Create Memorable Branding Materials
Your business card is one of your most effective branding tools—it’s often the first impression you leave with potential clients. A well-designed, creative business card can help you stay top-of-mind long after your initial meeting.
If you’re looking for inspiration, check out our blog for tips on designing a standout business card that captures attention and sparks meaningful connections.
Leverage Carrier Resources
Many insurance carriers provide branded marketing materials—such as flyers, posters, and promotional items—to their contracted agents. These resources can enhance your visibility at events and in your office.
Be sure to contact your carriers to see what marketing tools they offer and how you can use them to strengthen your professional brand and attract new clients.
Build Local Partnerships
Because clients can only enroll in health plans that are available in their region or marketplace, forming local partnerships is a smart strategy for growing your ACA business. By connecting with trusted professionals and organizations in your community, you can expand your network, strengthen your reputation, and generate consistent referrals.
Start by Researching Local Opportunities
Look into regional carriers, hospital networks, and service providers that cater to the same audience you do. Reach out to discuss potential collaboration opportunities—many are open to partnerships that benefit the community.
Examples of valuable professional partners include:
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Tax preparers
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Group insurance agencies
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Attorneys and law firms
Community organizations to connect with:
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Local libraries
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Food banks and nonprofits
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Small business owners
How to Approach Potential Partners
When reaching out, introduce yourself as a licensed health insurance agent who’s looking to expand your reach through partnerships. Explain how your services align with theirs—such as referring clients, representing their plans, or offering mutual community support.
Hospitals or healthcare providers might display your marketing materials at their locations or community events. While they can’t endorse a specific plan, they can share your contact information as a trusted resource for ACA guidance.
Nurture Long-Term Relationships
Successful partnerships are mutually beneficial and built on trust. Focus on maintaining genuine, collaborative connections—not just quick sales. Over time, these relationships can lead to consistent, high-quality referrals and lasting professional growth.
Building your local network is one of the best ways to position yourself as a trusted agent in your community. It may take time to get started, but with the right approach and persistence, the rewards will continue for years to come.
Not affiliated with or endorsed by Medicare or any government agency.
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